the myths of innovation

scott berkun, page 56

"there is nothing more difficult to take in
hand, more perilous to conduct, or more
uncertain in its success, than to take the lead
in the introduction of a new order of things.
For the reformer has enemies in all those who
profit by the old order, and only lukewarm
defenders in all those who would profit by the
new order, this lukewarmness arising partly
from fear of their adversaries...and partly
from the incredulity of mankind, who do not
truly believe in anything new until they have
had actual experience of it."
--Niccolo Machiavelli